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Starcom at STEP 2016

For the second year, Starcom participated at the Step conference, which took place between 4-5 April in Dubai. This year saw the gathering of over...

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Analog Thinking in a Digital Age

Purchase and consumption shifts are paving the way for dramatic new habits, ones that will continue to evolve until they become dominant. These new habits...

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SMG Cairo Retains Savola Account

Starcom Mediavest Group has retained the Savola business in the Egyptian market, an account it has held since 2012. The win followed a fierce pitch...

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SMG Trends & Insights from CES 2016

At this year’s week’s CES, SMG, its clients and partners were center stage for discussions on virtual reality, content in the age of ad blocking,...

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SMG MENA Debuts Valleywood

On the heels of a big debut in LA in October 2014 and a successful London sequel in March 2015, Valleywood, an event held by...

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New Promotions at SMG KSA

Starcom Mediavest Group KSA has ended 2014 on a high note with a number of promotions. Edmond Bouez has been promoted to General Manager of...

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The Young & the Restless

In more ways than one, the likes of Mark Zuckerberg and Evan Spiegel started an irreversible trend in our industry. Amplified and cascaded on a...

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SMG at the 2015 Arab Luxury World

As Starcom Mediavest Group is always committed to being at the forefront of innovation, we have selected the key insights gained at the Arab Luxury...

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Starcom Wins du’s Digital Account

In a competitive pitch against three global performance agencies, Starcom Mediavest Group has won the performance and search business for UAE-based telecommunications service provider du...

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Marathon Man

Leading on brand search and performance out of SMG’s Dubai office, Mazen Mroueh demonstrates the same drive and stamina in his work he does in...

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Disrupt Businesses, Create Value

In a chain reaction of sorts, tech innovation – and its equally rapid overnight obsolescence – has ushered our industry into a new era of...

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Mediavest Retains Emirates NBD account

Following a multi-agency competitive review, Emirates NBD has renewed its partnership with Mediavest with an expanded scope to create a consolidated hub for offline and...

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SMG Adds Savola to Its Client Roster

Starcom Mediavest Group (SMG) is continuing its winning streak with adding yet another new business to its growing portfolio. Saudi-based Savola Group has appointed the...

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